Restaurant Hospitality has a list of surefire ways for operators to increase appetizer sales. One big strategy they mention is to make appetizers shareable. Guests love to share dining experiences with their friends, so finger-food options like spring rolls or fired oysters that a whole table can pick at are great revenue boosters. Another great tactic is to label appetizers as ‘small plates’ or ’sharing plates.’ This gets around some customers’ aversion to ordering an ‘appetizer,’ which they might associate with unnecessary spending.
Read the full article here: 8 Ways to Sell More Appetizers
Link: http://restaurant-hospitality.com/marketing/8-ways-sell-more-appetizers
