The Miss Universe Pageant has been all over the internet of late because host Steve Harvey initially crowned first runner-up Ariadna Gutierrez-Arevalo as the winner before realizing his mistake and taking her crown away. Burger King took advantage of the brouhaha surrounding the pageant by tweeting a picture of someone wearing a Burger King crown with the caption “At BK everyone gets to keep their crown.” This is as solid an example of corporate restaurant Twitter as you’ll ever see.
Read the full article here: Burger King Miss Universe Tweet is a Crowning Achievement
