In the last ten years, consumption of fresh foods including produce, fish, eggs, poultry and other meat grew 20 percent according to a report from the NPD Group. Younger generations are driving the trend, including generation Z and millennials.
Fresh foods are most likely to be consumed for breakfast, and the younger generation is predicted to have more involvement in the preparation of meals. Convenience meals are also getting healthier, and an interest in organic foods is driving the market.
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