In the future, virtual restaurants will focus solely on delivery and eliminate in-house dining, according to GrubHub CEO Matt Maloney. Grubhub which will process about $2.5 billion worth of food orders this year is also working with restaurants to create separate delivery menus to improve the at-home experience since dishes like fries aren’t compatible with delivery. Although the restaurants currently handle the majority of delivery, GrubHub own vehicles provide delivery for less than 10 percent of orders a percentage that is growing quickly, Maloney said.
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