How to Capitalize on the Coffee Craze

More than half of Americans drink coffee at least once a day, every day. But is your restaurant capitalizing on consumers’ caffeine obsession? This post from Nation’s Restaurant News offers some tips for boosting your coffee sales in-store, from offering free samples to entice potential buyers, to creating a one-of-a-kind coffee “cocktail” with specialty ingredients to get their attention.

Read the full article here: Coffee 101: Higher Sales in Store

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