Snapchat Brings Guests Into the Restaurant

Restaurants are now using social media to connect with customers. Snapchat allows for a closer relationship with the people and the brand which increases business and overall marketing. Snapchat is the latest of mobile and social communication and restaurant operators use this to pull in customers. Snapchat allows you to post 10 second videos of things happening and with compelling content, you can pull in customers.

Key Takeaways:

• As restaurants ramp up their social media programs, operators typically consider the most popular platforms—Facebook, YouTube, Twitter, and Pinterest—to connect with consumers.
• But Billy Dec, founder and chief executive at Chicago-based Rockit Ranch Productions, has added another social media arrow to his overall marketing quiver: Snapchat.
• Snapchat is a mobile app that allows users to send pictures or 10-second videos, complete with a caption or graphic—and these “snaps” vanish after being viewed.

“The process provides a more in-depth connection, he adds, particularly since the snaps can be added to a collection of photos or videos, creating a “story.””

https://www.fsrmagazine.com/marketing/snapchat-brings-guests-restaurant