{"id":12211,"date":"2017-04-21T14:00:07","date_gmt":"2017-04-21T21:00:07","guid":{"rendered":"http:\/\/localhost\/premierfoodsafety_OLD\/?p=12211"},"modified":"2017-04-21T14:00:07","modified_gmt":"2017-04-21T21:00:07","slug":"how-popeyes-name-change-helped-turn-its-fortunes","status":"publish","type":"post","link":"https:\/\/premierfoodsafety.com\/blog\/how-popeyes-name-change-helped-turn-its-fortunes\/","title":{"rendered":"How Popeyes\u2019 name change helped turn its fortunes"},"content":{"rendered":"<div class=\"richsummary\">\n<p id=\"abstract\">Popeyes Louisiana Kitchen was purchased for the largest earnings multiplier in modern history this February. Popeyes fetched such a large price because they cultivated an excellent brand. It used to be called Popeyes Chicken &#038; Biscuits before Popeyes Louisiana Kitchen. The new name was put in place to imply credibility. It was almost named Popeyes New Orleans Kitchen. They wanted to associate the brand with the famous food tradition of Louisiana. A national television ad campaign was launched to highlight the new brand.<\/p>\n<p id=\"takeawayheader\">Key Takeaways:<\/p>\n<ul id=\"takeaways\">\n<li id=\"takeaway1\">Advertising on National cable helped turn the Popeye&#8217;s franchise around.<\/li>\n<li id=\"takeaway2\">A distinctly different name and logo helped Popeye change its image.<\/li>\n<li id=\"takeaway3\">In keeping with its new name, implying a wider taste profile, the franchise has greatly diversified its food offerings.<\/li>\n<\/ul>\n<p id=\"quote\">&#8220;Popeyes\u2019 comeback over that decade is a story of a brand that earned trust with its franchisees, and focused on branding, and a more efficient use of advertising.&#8221;<\/p>\n<p><span id=\"readmoretext\">Read more: <\/span><a id=\"source\" target=\"_blank\" href=\"http:\/\/www.nrn.com\/mergers-acquisitions\/how-popeyes-name-change-helped-turn-its-fortunes\" rel=\"noopener\">http:\/\/www.nrn.com\/mergers-acquisitions\/how-popeyes-name-change-helped-turn-its-fortunes<\/a><\/p>\n<\/div>\n<div id=\"task_trail\" style=\"display:none\">(abstract 385MDVINFCFR3V6D6JC5ZPCRY0SJW2 3X1FV8S5JXR6KOE0Y5R84UXHUALGVK A2PJ08T9B0LOK9)(authorquote 37SDSEDIN929IDURIRQTH9DJMCZ81I 3HSYG7LRBJYX6ZG7PSYG0DETLTYKK8 A1DCGB72N1UIPT)(keypoints 3UL5XDRDNCJ86VVAJES5KZQ0YS558Y 3IX2EGZR7BJOIJNKXR710A0U1Y1RJM A1X84CLJ7N1PLZ)<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Popeyes Louisiana Kitchen was purchased for the largest earnings multiplier in modern history this February. Popeyes fetched such a large price because they cultivated an excellent brand. It used to be called Popeyes Chicken &#038; Biscuits before Popeyes Louisiana Kitchen. The new name was put in place to imply credibility. It was almost named Popeyes [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8139,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"_links":{"self":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/posts\/12211"}],"collection":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/comments?post=12211"}],"version-history":[{"count":0,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/posts\/12211\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/media\/8139"}],"wp:attachment":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/media?parent=12211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/categories?post=12211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/tags?post=12211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}