{"id":14047,"date":"2017-10-05T14:00:09","date_gmt":"2017-10-05T21:00:09","guid":{"rendered":"http:\/\/localhost\/premierfoodsafety_OLD\/?p=14047"},"modified":"2017-10-05T14:00:09","modified_gmt":"2017-10-05T21:00:09","slug":"put-a-cork-in-it-research-finds-the-pop-of-a-natural-cork-improves-perception-of-a-wines-taste","status":"publish","type":"post","link":"https:\/\/premierfoodsafety.com\/blog\/put-a-cork-in-it-research-finds-the-pop-of-a-natural-cork-improves-perception-of-a-wines-taste\/","title":{"rendered":"Put a cork in it: research finds the pop of a natural cork improves perception of a wine&#8217;s taste"},"content":{"rendered":"<div class=\"richsummary\">\n<p id=\"abstract\">Professor Charles Spence, the head of a Unilever-funded lab, conducted a study to see if the use of a natural cork and a corkscrew caused people to rate a wine more highly. His method was to ask participants to rate a wine after hearing audio of a cork popping and after hearing audio of a screw top being removed. Participants preferred the wine when they heard the cork sound. Wine corks have been blamed for exposure to TCA, a chemical compound, but recent advances have limited the risk, and wine corks continue to be the most popular wine closure.<\/p>\n<p id=\"takeawayheader\">Key Takeaways:<\/p>\n<ul id=\"takeaways\">\n<li id=\"takeaway1\">Wine makers across the country are reverting to the cork of the past.<\/li>\n<li id=\"takeaway2\">People claim that the sight of a cork sets an expectation for people who love wine.<\/li>\n<li id=\"takeaway3\">Wine is not just for taste, it is also a visual and audible experience.<\/li>\n<\/ul>\n<p id=\"quote\">&#8220;Participants tried and rated two identical wines after having being played the sound of a cork popping, and then again after having heard a screwcap being open. They were then asked to open the bottles and rate them again.&#8221;<\/p>\n<p><span id=\"readmoretext\">Read more: <\/span><a id=\"source\" target=\"_blank\" href=\"https:\/\/www.bighospitality.co.uk\/Article\/2017\/09\/27\/Put-a-cork-in-it-research-finds-the-sound-of-a-natural-cork-can-improve-perception-of-a-wine-s-taste\" rel=\"noopener\">https:\/\/www.bighospitality.co.uk\/Article\/2017\/09\/27\/Put-a-cork-in-it-research-finds-the-sound-of-a-natural-cork-can-improve-perception-of-a-wine-s-taste<\/a><\/p>\n<\/div>\n<div id=\"task_trail\" style=\"display:none\">(abstract 3VGZ74AYTGG8YVA7HMR1QID8JYRCGX 3R2PKQ87NW81QSQMA1QK2ARKXBSIM1 A16TE5WG76K8SK)(authorquote 36QZ6V1589D7AU0YYD6I92IHEAVUSE 3I7DHKZYGN0J8U3QHU3DIB36VQD5FE A53VYIFCCASOA)(keypoints 33NKDW9FFXIJKH5X6WR5E4D3MPRCXV 3IXQG4FA2TYCW0TMFIUYB1HN2RUB9P A1SWRO4LMKPCOQ)<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Professor Charles Spence, the head of a Unilever-funded lab, conducted a study to see if the use of a natural cork and a corkscrew caused people to rate a wine more highly. His method was to ask participants to rate a wine after hearing audio of a cork popping and after hearing audio of a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8115,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"_links":{"self":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/posts\/14047"}],"collection":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/comments?post=14047"}],"version-history":[{"count":0,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/posts\/14047\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/media\/8115"}],"wp:attachment":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/media?parent=14047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/categories?post=14047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/tags?post=14047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}