{"id":14263,"date":"2017-10-26T11:00:09","date_gmt":"2017-10-26T18:00:09","guid":{"rendered":"http:\/\/localhost\/premierfoodsafety_OLD\/?p=14263"},"modified":"2017-10-26T11:00:09","modified_gmt":"2017-10-26T18:00:09","slug":"sonic-seeks-more-differentiated-value-promotions","status":"publish","type":"post","link":"https:\/\/premierfoodsafety.com\/blog\/sonic-seeks-more-differentiated-value-promotions\/","title":{"rendered":"Sonic Seeks More Differentiated Value Promotions"},"content":{"rendered":"<div class=\"shortabstract\">\n<p id=\"abstract\">Offering better value meals isn&#8217;t always the way to turn an operational profit. Sonic had a surge of sales when offing a new meal bundle last year but the results were not long lasting. Sonic intends now to offer bundles that are specific to the brand in a hope that customer loyalty will be a new driver. They are looking to encourage interest by focusing on branded food items and even shift into a new healthier perception of their items. Management also feels that they can utilize consumer interest such as the shift away from sodas, as a focus point.<\/p>\n<p><span id=\"readmoretext\">Read more: <\/span><a id=\"source\" target=\"_blank\" href=\"https:\/\/www.qsrmagazine.com\/news\/sonic-seeks-more-differentiated-value-promotions\" rel=\"noopener\">Sonic Seeks More Differentiated Value Promotions<\/a><\/p>\n<\/div>\n<div id=\"task_trail\" style=\"display:none\">(abstract 3LXX8KJXPW9USAK2TLUIT1L253S9OM 36U2A8VAG1ZSQ45OT7Z79LT41JUYK8 A8OCUP28K7HRB)<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Offering better value meals isn&#8217;t always the way to turn an operational profit. Sonic had a surge of sales when offing a new meal bundle last year but the results were not long lasting. Sonic intends now to offer bundles that are specific to the brand in a hope that customer loyalty will be a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8143,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"_links":{"self":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/posts\/14263"}],"collection":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/comments?post=14263"}],"version-history":[{"count":0,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/posts\/14263\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/media\/8143"}],"wp:attachment":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/media?parent=14263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/categories?post=14263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/tags?post=14263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}