{"id":14891,"date":"2018-02-22T04:00:06","date_gmt":"2018-02-22T12:00:06","guid":{"rendered":"http:\/\/localhost\/premierfoodsafety_OLD\/?p=14891"},"modified":"2018-02-22T04:00:06","modified_gmt":"2018-02-22T12:00:06","slug":"why-2018-could-be-mcdonalds-best-year-ever-2","status":"publish","type":"post","link":"https:\/\/premierfoodsafety.com\/blog\/why-2018-could-be-mcdonalds-best-year-ever-2\/","title":{"rendered":"Why 2018 Could Be McDonald&#8217;s Best Year Ever"},"content":{"rendered":"<div class=\"richsummary\">\n<p id=\"abstract\">After a stunning 2017 for McDonalds, CEO Steve Easterbrook says they are just getting started. After restructuring with less bureaucracy and more food offerings, the company\u2019s revenue declined. More importantly than the revenue decline is the fact that profits rose a large 28%. Analysts are predicting that this will be the fourth year in a row that the stock will go higher than the previous year. Along with those improvements, Easterbrook\u2019s compensation has increased as well to nearly double from the prior year. Now investors watch to see how high the brand can climb.<\/p>\n<p id=\"takeawayheader\">Key Takeaways:<\/p>\n<ul id=\"takeaways\">\n<li id=\"takeaway1\">McDonald&#8217;s stock has more than doubled since Steve Easterbrook was named CEO in 2015.<\/li>\n<li id=\"takeaway2\">The McDonald&#8217;s refranchising model has increased operating profits by 28 percent during the first nine months of 2017.<\/li>\n<li id=\"takeaway3\">In January, McDonald&#8217;s will introduce a new, tiered $1 $2 $3 dollar menu that will enable premium items to offset the value items.<\/li>\n<\/ul>\n<p id=\"quote\">&#8220;However you view it, it\u2019s hard to refer to McDonald\u2019s current success as a turnaround story anymore.&#8221;<\/p>\n<p><span id=\"readmoretext\">Read more: <\/span><a id=\"source\" target=\"_blank\" href=\"https:\/\/www.qsrmagazine.com\/finance\/why-2018-could-be-mcdonalds-best-year-ever\" rel=\"noopener\">https:\/\/www.qsrmagazine.com\/finance\/why-2018-could-be-mcdonalds-best-year-ever<\/a><\/p>\n<\/div>\n<div id=\"task_trail\" style=\"display:none\">(abstract 302OLP89DZ77O4X4VMZRUW25Q1VAC1 3OHYZ19UGC5AKDS0BTDKDGS7TGAOAW AVN43JD5CFB19)(authorquote 3PR3LXCWSFZHMJYUUCHECECVL2B9XZ 3GA6AFUKOOO08B7SY13K6ZH0BN03HT A3SDBPUAJB2SOV)(keypoints 3VDVA3ILIDFOBS091P2H9MUHK1D1GE 3WRFBPLXRAOSI7T31ZYXBJEWX2AN3T A27F76XB3KS0W2)<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>After a stunning 2017 for McDonalds, CEO Steve Easterbrook says they are just getting started. After restructuring with less bureaucracy and more food offerings, the company\u2019s revenue declined. More importantly than the revenue decline is the fact that profits rose a large 28%. Analysts are predicting that this will be the fourth year in a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8139,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"_links":{"self":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/posts\/14891"}],"collection":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/comments?post=14891"}],"version-history":[{"count":0,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/posts\/14891\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/media\/8139"}],"wp:attachment":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/media?parent=14891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/categories?post=14891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/tags?post=14891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}