{"id":15023,"date":"2018-05-28T06:00:29","date_gmt":"2018-05-28T13:00:29","guid":{"rendered":"http:\/\/localhost\/premierfoodsafety_OLD\/?p=15023"},"modified":"2018-05-28T06:00:29","modified_gmt":"2018-05-28T13:00:29","slug":"does-publishing-an-open-letter-to-your-competition-work","status":"publish","type":"post","link":"https:\/\/premierfoodsafety.com\/blog\/does-publishing-an-open-letter-to-your-competition-work\/","title":{"rendered":"Does Publishing an Open Letter to Your Competition Work?"},"content":{"rendered":"<div class=\"richsummary\">\n<p id=\"abstract\">These days, &#8220;open letters&#8221; seem to be all the rage, whether in social activism, or in marketing. Within the competitive world of quick-serve restaurants, there has been a longstanding debate about whether to address the competition head-on, calling out their flaws, or to simply let your own product do the talking and stand alone. These days, it seems that more and more are doing the former &#8211; with the most prominent example being a letter from Burger King calling out McDonald&#8217;s.<\/p>\n<p id=\"takeawayheader\">Key Takeaways:<\/p>\n<ul id=\"takeaways\">\n<li id=\"takeaway1\">Lately, we&#8217;ve been hearing a lot about &#8220;open letters&#8221; from businesses towards their competitors.<\/li>\n<li id=\"takeaway2\">This completely averts the traditional stance of letting your own product simply speak for itself.<\/li>\n<li id=\"takeaway3\">But, does it work? Well, as is usually the case, the answer is &#8220;It depends&#8221;.<\/li>\n<\/ul>\n<p id=\"quote\">&#8220;Open letters traditionally are paid advertisements in publications, but they\u2019re also popping up as online statements or in news releases.&#8221;<\/p>\n<p><span id=\"readmoretext\">Read more: <\/span><a id=\"source\" target=\"_blank\" href=\"https:\/\/www.qsrmagazine.com\/consumer-trends\/does-publishing-open-letter-your-competition-work\" rel=\"noopener\">https:\/\/www.qsrmagazine.com\/consumer-trends\/does-publishing-open-letter-your-competition-work<\/a><\/p>\n<\/div>\n<div id=\"task_trail\" style=\"display:none\">(abstract 3T6SSHJUZFAD7P22ZKNQMXOJJ3ZIIB 3M81GAB8A0JIOZA8WK5KXW7D3HHBQ3 A1MURUJBBDJWM6)(authorquote 3HXCEECSQMTLSF6H36XF8GLX508YZ5 38SKSKU7R1XHKA81APP52XCWO38LIV A27F76XB3KS0W2)(keypoints 3OYHVNTV5TYE963TXIL7JAZINHYKOW 3M23Y66PO27OV38QSXDHHG0M77US6X A1MURUJBBDJWM6)<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>These days, &#8220;open letters&#8221; seem to be all the rage, whether in social activism, or in marketing. Within the competitive world of quick-serve restaurants, there has been a longstanding debate about whether to address the competition head-on, calling out their flaws, or to simply let your own product do the talking and stand alone. These [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8103,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"_links":{"self":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/posts\/15023"}],"collection":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/comments?post=15023"}],"version-history":[{"count":0,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/posts\/15023\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/media\/8103"}],"wp:attachment":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/media?parent=15023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/categories?post=15023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/tags?post=15023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}