{"id":15119,"date":"2018-08-16T06:01:01","date_gmt":"2018-08-16T13:01:01","guid":{"rendered":"http:\/\/localhost\/premierfoodsafety_OLD\/?p=15119"},"modified":"2018-08-16T06:01:01","modified_gmt":"2018-08-16T13:01:01","slug":"placed-reveals-how-tv-can-affect-in-store-visits","status":"publish","type":"post","link":"https:\/\/premierfoodsafety.com\/blog\/placed-reveals-how-tv-can-affect-in-store-visits\/","title":{"rendered":"Placed Reveals How TV Can Affect In-Store Visits"},"content":{"rendered":"<div class=\"richsummary\">\n<p id=\"abstract\">A new collaboration between Placed, Kantar and Inscape is using data collected from 8 million Visio internet-connected TVs and over 350 million location enabled mobile devices to analyze the relationships between TV ads for over 100 brands on over 100 channels and real-life store visits. Simply put, the goal is to determine what types of TV ads are most likely to result in someone actually going into a store. Different products and services can track how the utility of their ads changes on different days of the week, different time slots and different networks.<\/p>\n<p id=\"takeawayheader\">Key Takeaways:<\/p>\n<ul id=\"takeaways\">\n<li id=\"takeaway1\">Placed, Inscape and Kantsr are collaborating on a project to analyze data in order to learn what kinds of ads are most likely to result in a real world store visit.<\/li>\n<li id=\"takeaway2\">The project involves using Vizio internet-enabled TVs and over 350 million location-enabled devices to associate ads with people actually going into stores.<\/li>\n<li id=\"takeaway3\">Some channels, like Food Network and Golf Channel, are better at turning ads into visitors, while factors like time and day of the week are also important.<\/li>\n<\/ul>\n<p id=\"quote\">&#8220;Placed Attribution for TV will launch with a free preview period from June 13 to June 29. This preview period, will give the public direct access to reports on ad impressions and store visits across 100 brands, 340-plus TV campaigns, on 100-plus networks.&#8221;<\/p>\n<p><span id=\"readmoretext\">Read more: <\/span><a id=\"source\" target=\"_blank\" href=\"https:\/\/www.qsrmagazine.com\/news\/placed-reveals-how-tv-can-affect-store-visits\" rel=\"noopener\">https:\/\/www.qsrmagazine.com\/news\/placed-reveals-how-tv-can-affect-store-visits<\/a><\/p>\n<\/div>\n<div id=\"task_trail\" style=\"display:none\">(abstract 35NNO802AVW5LQDTW00IR5L18WCNI9 37UEWGM5HT8HN27G721VWA49O5ZR1B ASSM7JHMBCDWW)(authorquote 39O0SQZVJN7TB4OP6GD29002VDRR77 31Q0U3WYDPF75JN1YO3PRTD9NT771U A53VYIFCCASOA)(keypoints 34R3P23QHS1VCPBNIJ9KNCXD1V2HW2 3Z7EFSHGN9EL713QWYW72O9OTJICXP ASSM7JHMBCDWW)<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A new collaboration between Placed, Kantar and Inscape is using data collected from 8 million Visio internet-connected TVs and over 350 million location enabled mobile devices to analyze the relationships between TV ads for over 100 brands on over 100 channels and real-life store visits. Simply put, the goal is to determine what types of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8113,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"_links":{"self":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/posts\/15119"}],"collection":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/comments?post=15119"}],"version-history":[{"count":0,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/posts\/15119\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/media\/8113"}],"wp:attachment":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/media?parent=15119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/categories?post=15119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/tags?post=15119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}