{"id":15127,"date":"2018-08-23T06:01:27","date_gmt":"2018-08-23T13:01:27","guid":{"rendered":"http:\/\/localhost\/premierfoodsafety_OLD\/?p=15127"},"modified":"2018-08-23T06:01:27","modified_gmt":"2018-08-23T13:01:27","slug":"wendys-roasts-its-way-to-social-media-stardom","status":"publish","type":"post","link":"https:\/\/premierfoodsafety.com\/blog\/wendys-roasts-its-way-to-social-media-stardom\/","title":{"rendered":"Wendy&#8217;s Roasts its Way to Social Media Stardom"},"content":{"rendered":"<div class=\"richsummary\">\n<p id=\"abstract\">Wendy\u2019s has continued its long tradition of poking fun of competitors on Twitter, with a social media presence that is much snarkier and more pointed than the bland pronouncements of many rewstaurant twitter feeds. Wendy\u2019s Twitter team of Wendy\u2019s PR employees and ad agency staffers especially enjoy mocking competitors\u2019 use of frozen beef with the shamelessly silly use of ice puns. The company has managed its Twitter feed with a unique voice that many corporations only hope to mimic, although it is more \u201ctraditional\u201d on other platforms.<\/p>\n<p id=\"takeawayheader\">Key Takeaways:<\/p>\n<ul id=\"takeaways\">\n<li id=\"takeaway1\">Wendy\u2019s has become well known for the snarky, irreverent tone of its Twitter account, which is very different from the somewhat staid accounts of its competitors.<\/li>\n<li id=\"takeaway2\">The Wendy\u2019s account often posts tweets poking fun of its competitors, often with ice-related quips to mock their use of frozen beef.<\/li>\n<li id=\"takeaway3\">Wendy\u2019s Twitter account is run by a mix of ad agency and Wendy\u2019s employees, and its tone is distinct from the company\u2019s other social media.<\/li>\n<\/ul>\n<p id=\"quote\">&#8220;At the heart of the burger chain\u2019s branding strategy is one central tenet: the people at Wendy\u2019s are serious about the food, but not themselves. Loredo says the roots of that approach are traced back to the portrayal of Wendy herself, a lighthearted, pigtailed kid.&#8221;<\/p>\n<p><span id=\"readmoretext\">Read more: <\/span><a id=\"source\" target=\"_blank\" href=\"https:\/\/www.qsrmagazine.com\/exclusives\/wendys-roasts-its-way-social-media-stardom\" rel=\"noopener\">https:\/\/www.qsrmagazine.com\/exclusives\/wendys-roasts-its-way-social-media-stardom<\/a><\/p>\n<\/div>\n<div id=\"task_trail\" style=\"display:none\">(abstract 3J5XXLQDHMB33S4JDOFMXGDPBLGV35 3ZQIG0FLQEG2HA40DAVQQXJ659NVWF ASSM7JHMBCDWW)(authorquote 3VCK0Q0PO5EUEVWDSABCL1L5M6V0NZ 3H7XDTSHKCRJZDE5OFW4QWGWIU0GWC A53VYIFCCASOA)(keypoints 3AXFSPQOYQYPS9KIGU25V1RSJOFFJE 3EO896NRAWV1YY0C1GCW0P1D6XYJT2 ASSM7JHMBCDWW)<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Wendy\u2019s has continued its long tradition of poking fun of competitors on Twitter, with a social media presence that is much snarkier and more pointed than the bland pronouncements of many rewstaurant twitter feeds. Wendy\u2019s Twitter team of Wendy\u2019s PR employees and ad agency staffers especially enjoy mocking competitors\u2019 use of frozen beef with the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8147,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"_links":{"self":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/posts\/15127"}],"collection":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/comments?post=15127"}],"version-history":[{"count":0,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/posts\/15127\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/media\/8147"}],"wp:attachment":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/media?parent=15127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/categories?post=15127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/tags?post=15127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}