{"id":15191,"date":"2018-10-18T06:01:00","date_gmt":"2018-10-18T13:01:00","guid":{"rendered":"http:\/\/localhost\/premierfoodsafety_OLD\/?p=15191"},"modified":"2018-10-18T06:01:00","modified_gmt":"2018-10-18T13:01:00","slug":"one-coffee-shops-mission-focused-approach-to-marketing","status":"publish","type":"post","link":"https:\/\/premierfoodsafety.com\/blog\/one-coffee-shops-mission-focused-approach-to-marketing\/","title":{"rendered":"One Coffee Shop&#8217;s Mission-Focused Approach to Marketing"},"content":{"rendered":"<div class=\"richsummary\">\n<p id=\"abstract\">Saxby&#8217;s coffee shop has a new and unique approach to business marketing. Their model is framed after the ethos of &#8220;make life better&#8221; and they strive to achieve this in all of their locations. Social media has been a huge aspect of their marketing campaign and has helped them to achieve this goal. Performing acts of hospitality within their locations is a key ingredient to making the lives of their customers and staff better, as well.<\/p>\n<p id=\"takeawayheader\">Key Takeaways:<\/p>\n<ul id=\"takeaways\">\n<li id=\"takeaway1\">Saxbys is a coffee shop whose intention is to make the life of its customers better by letting them develop a product.<\/li>\n<li id=\"takeaway2\">Saxbys has used social media as a paramount tool and this includes using Linkedin, Instagram, Twitter and Facebook.<\/li>\n<li id=\"takeaway3\">Saxbys has made great strides in community outreach, especially in education. It has formed partnerships with community groups and philanthropic organizations.<\/li>\n<\/ul>\n<p id=\"quote\">&#8220;By embracing this philosophy and making it our purpose, we bring an authenticity to our locations and brand.&#8221;<\/p>\n<p><span id=\"readmoretext\">Read more: <\/span><a id=\"source\" target=\"_blank\" href=\"https:\/\/www.qsrmagazine.com\/outside-insights\/one-coffee-shops-mission-focused-approach-marketing\" rel=\"noopener\">https:\/\/www.qsrmagazine.com\/outside-insights\/one-coffee-shops-mission-focused-approach-marketing<\/a><\/p>\n<\/div>\n<div id=\"task_trail\" style=\"display:none\">(abstract 3FJ2RVH25Z6GL3VX6NWLMOJ0HD492Y 3V0Z7YWSIY0G5U6TZQ6J2Q3IBAIV2F A2SVPDUNZ2G7LW)(authorquote 3FK4G712NX0RVH8U98BIU11U7WFSSK 3M0BCWMB8VWN8W6U8T4QPLP0CPCWB7 A3TD3PWJ8BU2H1)(keypoints 3RIHDBQ1NEYZ7DH9EH3XEEVM6WHHMD 3WLEIWSYHOHBNTB9U1PFNPC93WXH23 A2I0ANKY20XQRX)<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Saxby&#8217;s coffee shop has a new and unique approach to business marketing. Their model is framed after the ethos of &#8220;make life better&#8221; and they strive to achieve this in all of their locations. Social media has been a huge aspect of their marketing campaign and has helped them to achieve this goal. Performing acts [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"_links":{"self":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/posts\/15191"}],"collection":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/comments?post=15191"}],"version-history":[{"count":0,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/posts\/15191\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/media\/8113"}],"wp:attachment":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/media?parent=15191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/categories?post=15191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/tags?post=15191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}