The saying “it pays to be beautiful” couldn’t be more true for The Jeju Island, a Korean restaurant in the city of Zhengzhou in China. If you’re one of the first 50 beautiful customers of the day, you get your meal for free – seriously.<\/p>\n
You’re judged on your appearance by a panel of plastic surgeons in a special area where you have your photo taken. I wonder how much the plastic surgeons are getting paid for this service.<\/p>\n
The restaurant launched their promotion with a big colorful sign above their doors, but the city forced them to take it down. However they have no intention of stopping their practice.<\/p>\n
I’m curious to know how effective their strange marketing strategy has been. It must be a popular place if they’re giving up to 50 free meals away per day, though maybe their beauty criteria is incredibly strict and only a handful are chosen.<\/p>\n
In any case, they’re sure getting a lot of attention! Controversy brings customers; it’s something to think about.<\/p>\n