It\u2019s no surprise that consumers love happy hour; who could say no to food and drinks they\u2019d normally pay double for? But it\u2019s not just customers that benefit from the discounted dining experience – bars and restaurants often see exponential sales increases while happy hour is happening. If you want to get the most out of your happy hour, these tips from Buzztime will help you maximize your sales and attract new customers for your after work specials. One hot tip: creating a distinct menu for happy hour that differs from your regular menu, at least slightly, will intrigue your regulars and is a great way to attract repeat customers. It also can\u2019t hurt to offer some in-house entertainment like live music or a trivia night tradition, especially when your happy hour is just starting out. But if you don\u2019t get the word out, none of these tips will really do you any good, will they? As with any new business strategy, it\u2019s important to publicize your promotion to help draw in your customers. Whether you\u2019re handing out flyers, making your happy hour deals known on your menu and other in-restaurant signage, or crafting a special social media strategy, make sure people know your happy hour is the happiest hour.<\/p>\n