{"id":9355,"date":"2016-08-22T14:00:05","date_gmt":"2016-08-22T21:00:05","guid":{"rendered":"http:\/\/localhost\/premierfoodsafety_OLD\/?p=9355"},"modified":"2016-08-22T14:00:05","modified_gmt":"2016-08-22T21:00:05","slug":"look-for-the-hooks","status":"publish","type":"post","link":"https:\/\/premierfoodsafety.com\/blog\/look-for-the-hooks\/","title":{"rendered":"Look for the hooks"},"content":{"rendered":"<style>\ndiv#keypoints {\n  margin-left: 2em; margin-top: 0.5em;\n}\nli#takeaway1, li#takeaway2, li#takeaway3 { \n}\np#quote {\n  background-color: #AFEEEE; padding: 1em; margin-top: 0.5em; font-style:italic;\n}\n<\/style>\n<div class=\"richsummary\">\n<p id=\"abstract\">A hook is defined as a unique or diverse aspect of doing the restaurant business to entice customers from the competitors. Whether the hook exists as a drink or a recipe, it is meant to support the restaurant\u2019s theme. Restaurant businesses everywhere use their imaginations as a powerful tool to market hooks in their business.<\/p>\n<p>Key Takeaways:<\/p>\n<ul id=\"takeaways\">\n<li id=\"takeaway1\">A hook is anything unique and eye-catching, different or just plain wild about how you do business \u2014 something that captures your customer\u2019s imagination<\/li>\n<li id=\"takeaway2\">But imagination is free and the most powerful marketing on the planet.<\/li>\n<li id=\"takeaway3\">Every restaurant has potential hooks, but few restaurants know how to promote them to build their audience and brand.<\/li>\n<\/ul>\n<p id=\"quote\">&#8220;Traditional marketing is expensive and nothing but a shotgun approach. You never know what\u2019s really working or if it works at all. But imagination is free and the most powerful marketing on the planet.&#8221;<\/p>\n<p id=\"source\"><a target=\"_blank\" href=\"http:\/\/restaurant-hospitality.com\/blog\/look-hooks\" rel=\"noopener\">http:\/\/restaurant-hospitality.com\/blog\/look-hooks<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A hook is defined as a unique or diverse aspect of doing the restaurant business to entice customers from the competitors. Whether the hook exists as a drink or a recipe, it is meant to support the restaurant\u2019s theme. Restaurant businesses everywhere use their imaginations as a powerful tool to market hooks in their business. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8103,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"_links":{"self":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/posts\/9355"}],"collection":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/comments?post=9355"}],"version-history":[{"count":0,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/posts\/9355\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/media\/8103"}],"wp:attachment":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/media?parent=9355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/categories?post=9355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/tags?post=9355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}