{"id":9415,"date":"2016-08-25T14:00:03","date_gmt":"2016-08-25T21:00:03","guid":{"rendered":"http:\/\/localhost\/premierfoodsafety_OLD\/?p=9415"},"modified":"2016-08-25T14:00:03","modified_gmt":"2016-08-25T21:00:03","slug":"restaurants-seek-secret-recipe-for-creating-loyal-customers","status":"publish","type":"post","link":"https:\/\/premierfoodsafety.com\/blog\/restaurants-seek-secret-recipe-for-creating-loyal-customers\/","title":{"rendered":"Restaurants seek secret recipe for creating loyal customers"},"content":{"rendered":"<style>\ndiv#keypoints {\n  margin-left: 2em; margin-top: 0.5em;\n}\nli#takeaway1, li#takeaway2, li#takeaway3 { \n}\np#quote {\n  background-color: #AFEEEE; padding: 1em; margin-top: 0.5em; font-style:italic;\n}\n<\/style>\n<div class=\"richsummary\">\n<p id=\"abstract\">Is there a secret recipe for creating loyal restaurant customers? For top brands and restaurant operators, the need is to understand the long-term values of their customers. On average, loyal customers (also known as loyals) tend to frequent a favorite chain more than non-loyals. Hence, loyals are lucrative groups targeted by restaurant marketers to boost the brand and increase sales. Moreover, loyals help build a strong commitment for their favorite brands and are much more likely than non-loyals to recommend a particular restaurant, specific entr\u00e9es and\/or beverages.<\/p>\n<p>Key Takeaways:<\/p>\n<ul id=\"takeaways\">\n<li id=\"takeaway1\">New research from global market research firm The NPD Group offers insights into why loyal customers are so sought after.<\/li>\n<li id=\"takeaway2\">Loyals have a strong commitment to a brand, and are far more likely than non-loyals to recommend a place, specific food or beverage.<\/li>\n<li id=\"takeaway3\">Loyals frequent a chain on average four times more often than non-loyals, making them a lucrative group to target.<\/li>\n<\/ul>\n<p id=\"quote\">&#8220;New research from global market research firm The NPD Group offers insights into why loyal customers are so sought after, and what operators should \u2014 and shouldn\u2019t \u2014 do to keep them coming back.&#8221;<\/p>\n<p id=\"source\"><a target=\"_blank\" href=\"http:\/\/nrn.com\/marketing\/restaurants-seek-secret-recipe-creating-loyal-customers\" rel=\"noopener\">http:\/\/nrn.com\/marketing\/restaurants-seek-secret-recipe-creating-loyal-customers<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Is there a secret recipe for creating loyal restaurant customers? For top brands and restaurant operators, the need is to understand the long-term values of their customers. On average, loyal customers (also known as loyals) tend to frequent a favorite chain more than non-loyals. Hence, loyals are lucrative groups targeted by restaurant marketers to boost [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8165,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"_links":{"self":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/posts\/9415"}],"collection":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/comments?post=9415"}],"version-history":[{"count":0,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/posts\/9415\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/media\/8165"}],"wp:attachment":[{"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/media?parent=9415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/categories?post=9415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/premierfoodsafety.com\/blog\/wp-json\/wp\/v2\/tags?post=9415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}