Seeking a source of new summer business? Reach out to all those smartphone-addicted travelers

In Shelly Whitehead’s article relating to creating a summer business, she speaks about the mindset of summer traveler such as finding a very good restaurant. In addition to this, she speaks about many travelers agreeing that important accessory during travel is their smartphone and that they often interact with it throughout the day as well as search for attraction on it. By knowing this, restaurants can target individuals in the area through social media and website posts in order to convince tourists to come in. In addition, providing amenities such as Wi-Fi can help.

Key Takeaways:

• The study, based on a poll of nearly 10,000 people in 31 countries, found the following three somewhat unsettling facts about our vacation time. The first among those polled, 81 percent said their smartphone is their No. 1 travel accessory.
• Secondly, most respondents said they spend an average of about three hours daily on their smartphones during vacation — more than any other single activity. Last but not least, the average traveler reported spending more time searching online for local restaurants than any other type of search, including those for vacation attractions.
• Here’s a breakdown of our searches by topic, while on vacation: Restaurants and food markets 71%; Tourist attractions 59%; Maps and directions 56%; Discounts and deals 38%; Local beaches 33%. Where we spend our “online” vacations: Facebook 77%; Instagram 32%; YouTube 25%; Twitter 24%; Pinterest 14%.

“More than half of those polled said their smartphones are their primary source of information on vacation and most of the time the information they seek on their phones is the location of their next meal or snack.”

http://www.fastcasual.com/blogs/seeking-some-extra-summer-business-reach-out-to-all-those-smartphone-addicted-travelers/