» 2015 » May

Published May 29, 2015

A New Spin on Alcohol Pairings

We have long had a fascination with wine and spirits and what they can add to a meal, but wine is not the only alcoholic beverage that can complement food. Cocktails are becoming more popular than ever, and bartenders are working with chefs to come up with interesting pairings to dazzle diners.

Published

Distinguishing between advertising, branding, and marketing

As a small business owner, it’s important to familiarize yourself with marketing terminology. This article from FoodService.com describes how advertising and branding are connected but different, and also offers definitions for many marketing terms. Advertising and exposure through media and engaging with your customers are also covered. Read the full article here: The Difference Between […]

Published

Customers seeking cocktails easy on the alcohol

Typically when people belly up to the bar they want as much alcohol as they can get for their money, often requesting their drinks strong (what bartender isn’t used to that?). However, a new consumer trend is headed in the opposite direction with low-alcohol cocktails called shims, or low-proofs. The cocktails are reminiscent of older […]

Published May 28, 2015

Simplifying your menu could be a smart move

McDonald’s is working hard to implement some changes to pull itself out of a massive sales slump, including a smaller drive-thru menu that focuses on the most popular items, while also adding more mid-price items inside while testing new unique items in certain markets. While that may sound contradictory, they are also improving technology, allowing […]

Published

Becoming Friendly to Customers with Food Allergies

Many Americans suffer from food allergies, and that makes dining out less of a fun adventure and more of a challenge. Catering to customers with food allergies can be hugely beneficial to your restaurant. Picture a group of friends looking to go out for a meal. One of them has a food allergy. Guess who’s deciding where they go?

Published May 27, 2015

Consumers are concerned over bird flu dangers

Avian flu has struck again, causing a loss of 8 percent of laying hens spread across 16 states. Consumers are worried about their risk of contracting disease due to potentially contaminated meat and eggs. The United States Centers for Disease Control and Prevention state the risk of catching avian flu is low, since the virus […]

Published

When Facing Trends, Stick to What Works

There is a lot of talk about what’s trending in food service. Trends change the business landscape, such as the push toward sustainability, transparency, healthy food, the expanded use of technology, social media marketing and more. Jumping on board the trend train can potentially make you more money, but don’t fix what’s not broken!

Published

How to use technology to engage with your customers

Screen time is an essential strategy when building a relationship between your brand and your customers

Published May 26, 2015

Adventurous Diners Demand Fresh, Sustainable, Interesting Food

The biggest food trend in America is the movement toward quality, natural food, reminiscent of the olden days and prepared with unprocessed, real ingredients. Millennials have changed the way we approach healthy eating and menus are adapting across the nation.

Published

Food trends: Mediterranean cuisine is becoming more popular

Mediterranean cuisine has long been known for being healthy and well balanced, and with America’s movement toward healthy and sustainable food, Mediterranean meals are becoming more popular. This article from Fast Casual discusses how restaurants can take advantage of the trend and incorporate some Mediterranean foods to their menu. Read the full article here: Mediterranean […]

Monthly Archives: May 2015

Published May 29, 2015

A New Spin on Alcohol Pairings

Published

Distinguishing between advertising, branding, and marketing

Published

Customers seeking cocktails easy on the alcohol

Published May 28, 2015

Simplifying your menu could be a smart move

Published

Becoming Friendly to Customers with Food Allergies

Published May 27, 2015

Consumers are concerned over bird flu dangers

Published

When Facing Trends, Stick to What Works

Published

How to use technology to engage with your customers

Published May 26, 2015

Adventurous Diners Demand Fresh, Sustainable, Interesting Food

Published

Food trends: Mediterranean cuisine is becoming more popular

ARCHIVES