Published December 24, 2014

What’s the Deal with Baby Boomers?

Baby Boomers are spending and eating out less as they enter retirement age, likely due to factors such as fixed incomes and lack of retirement savings. What does that mean for your restaurant?

While marketing to the younger generation is often the focus, don’t leave your older patrons behind. Instead, focus on what the groups have in common. Find a balance between traditional menu items and new fads to appeal to a wide range, and try to target ages 30-60 for the long term.

Read the full article here: Report: Baby Boomers Are Spending Less At Restaurants