Meeting the demand for better-for-you choices

Seventy percent of consumers want a better-for-you option on the menu. Tyson’s 2015 study tells what it is consumers are looking for – in the case of chicken: real meat, fresh, prepared to order and all natural – and it’s easier than operators may think to alter menu items for consumer demand. Smaller serving size is something consumers understand and a simple response that may result in lower operator costs. Fresh and all natural are also categories in which operators can easily meet consumer expectations. In short, informed operators can understand and provide consumers what they want in terms of better-for-you options.

Key Takeaways:

• more than 70 percent of consumers want a better-for-you option on their food menu
• One simple way to create a better-for-you menu item is by offering a smaller serving size
• Consumers are also looking for quality food items, which is driven by the need for products to be fresh

“One simple way to create a better-for-you menu item is by offering a smaller serving size, which is something consumers understand and often utilize in their everyday eating behaviors.”

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