Dining out is not just about eating or enjoying a good meal but also a social experience. Consumers want to enjoy the environment and experience as a whole. The brand of a restaurant gives consumers a glimpse of what they may experience and the impact of design choices can make the difference. Design of menus, logos, and web design choices are evolving to attract more consumers.
- The boom of the internet also introduced another new branding asset-websites. The rise of digital brought on new challenges for restaurateurs to stay relevant and engaging. The limited colour pallet was restrictive, and the shift away from hand-drawn typography forced designers to think of new creative ways to communicate brand personality on the screen rather than on a sign or the pages of a magazine.
- These days design is more about providing customers with a holistic experience that operates outside the traditional parameters of sitting down for a meal than in previous decades. Through effective branding, restaurants can tell a story and give customers a unique experience that sets them apart in such a fierce market.
- Expressive design will always give restaurants a chance to stand out from their competitors and communicate their personality. Luckily, there are more tools available to designers than ever before, making it easier to create unique branding that will satisfy the eyes as much as food satisfies the tastebuds.
“A restaurant’s brand needs to give customers an idea of the experience they’ll have once they walk through the door. It should communicate a sense of the food, style, and atmosphere at the venue.”