Being able to correlate data across multiple internal and external sources helps inform marketers how often a customer dines with them, via which channels they would prefer to receive communications and more, says Ramon Chen, c.m.o. By unearthing patterns of behavior through data and analytics, restaurants can promote new menu items, additional dayparts, other locations, services and more to better serve customers and build long-term brand loyalty.

Key Takeaways:

• There are benefits to collecting and weeding thought all the customer data your receive.
• Collecting and analyzing data can help you understand your customers on a more personal level.
• There are apps and programs that can assist you in analyzing customer data.

“The international burger chain Mooyah Burgers, Fries & Shakes hired an in-house analyst two years ago and installed an app this past March to help with its data collection and marketing.”

http://restaurant-hospitality.com/marketing/understanding-data-driven-marketing

When it comes to the restaurant industry and design, there are many different ways in which restaurant serve you your food. Some of these particular ways can even be unconventional sometimes. This article contains insight about whether or not wooden boards are a good table food service or not for restaurants.

Key Takeaways:

• Many restaurants opt to ditch traditional plates in favor of wooden boards for serving many types of food
• Many people like wooden boards’ rustic style.
• Wood is a good insulator, so it helps keep food warm.

“A famous study carried out at the University of California, Davis revealed that “[Bacteria was] not recoverable from wooden surfaces in a short time after they were applied, unless very large numbers were used.””

http://restaurant-hospitality.com/operations/are-wooden-boards-good-option-table-service

Is there really a recession in the restaurant industry? According to the Chief Economist of the National Restaurant Association, Bruce Grindy the answer is no. While there does seem to be some change in customer traffic trends and there are some issues for individual brands or stores the overall industry seems to present a better picture and here’s why.

Key Takeaways:

• According to data from the U.S. Census Bureau, total eating and drinking place sales were up 6.0 percent on year-to-date basis through July 2016
• The number-one driver of restaurant sales is a healthy labor market
• A healthy labor market also gives workers the confidence and ability to leave one job for a higher paying job somewhere else.

“The number-one driver of restaurant sales is a healthy labor market.”

http://www.restaurantnewsresource.com/article90844.html