How latest marketing trends reflect demand for “organic”

There has been some recent insight given into the fact of how the latest marketing trends reflect the demand for organic in particular. In more detail to this Elevation Burger has made a recent announcement that they will be migrating to hormone and antibiotic free chicken and this is the latest indication of how the demand for organic products is changing the face of marketing.

Key Takeaways:

• While other chains like Chick-fil-A have promised to drop antibiotics from their chicken within five years, and giant producers like Tyson and Perdue have ramped up production of antibiotic-free chicken to meet growing demand, Elevation Burger is moving quickly to capture a greater share of wallet in this growing shift to organic by not only selling chicken free of antibiotics, but also without pesticides or hormones.
• Considering that a recent Gallup Poll suggests 45 percent of Americans actively try to include organic foods in their diets, it’s clear to see that the organic movement is here to stay and in fact, is starting to impact non-food categories seeking to make their brands more authentic.
• Every marketer should look at the organic movement in quick-service restaurants and grocery shelves as a wake-up call for their own marketing.

“Going organic isn’t easy. But losing customers is.”

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