Diners more ‘loyal’ to restaurants with free WiFi

Despite the popularity of no phone zones in venues, four in ten people said they always log in to the Wi-Fi when out for a drink or meal. Just over a third of customers surveyed said being able to access special offers via Wi-Fi would make them a more loyal customer, while 45 per cent said being offered incentives to pay online would do the same.

Key Takeaways:

• According to a survey of 1,000 people by marketing firm Purple, 60 per cent of diners said being given internet access would increase their loyalty to a restaurant.
• Gavin Wheeldon, CEO of Purple, said venues should use their smart-phone addicted customers as an opportunity to boost business.
• Just over a third of customers surveyed said being able to access special offers via WiFi would make them a more devoted customer, while 45 per cent said being offered incentives to pay online would do the same.

“Just over a third of customers surveyed said being able to access special offers via WiFi would make them a more devoted customer, while 45 per cent said being offered incentives to pay online would do the same.”

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