Seizing the breakfast opportunity

Many restaurateurs — even those without a full breakfast program — are finding that well-crafted, all-day breakfast selections can help to generate sales, particularly those that are menuing highly portable breakfast sandwiches like McDonald’s iconic Egg McMuffin. At the same time, operators are catering to consumers who are looking for a more adventurous early morning dining experience by incorporating such on-trend influences as global and ethnic fare, bolder flavors and nutritional concerns.

Key Takeaways:

• Breakfast is one of the few areas of opportunity still promising growth for those in the foodservice industry, and savvy operators are making the most of it.
• Many restaurateurs — even those without a full breakfast program — are finding that well-crafted, all-day breakfast selections can help to generate sales, particularly those that are menuing highly portable breakfast sandwiches like McDonald’s iconic Egg McMuffin.
• No longer are diners and coffee shops offering traditional early morning fare as the only option the public considers when dining out at breakfast.

“In the National Restaurant Association’s 2016 industry forecast, 70 percent of consumers polled said they wished restaurants served breakfast throughout the day.”

http://www.restaurant-hospitality.com/inspired-flavors/seizing-breakfast-opportunity