How meat is boosting snack sales

Say the word “protein” to diners, and you’re likely to tap into their desires surrounding both health and taste. More consumers today than two years ago think that high-protein food tastes good, according to Technomic’s Healthy Eating Consumer Trend Report. Three-quarters of consumers think high-protein fare is very healthy, and two-fifths are more likely to purchase and pay more for it when dining out. Consumers even find beef healthier now than they did in 2014 because it’s high in protein.

Key Takeaways:

• Three-quarters of consumers think high-protein fare is very healthy, and two-fifths are more likely to purchase and pay more for it when dining out.
• About a quarter of consumers say they snack on pork at least once a week (24%), a gain from 21% in 2014. And 56% of consumers say they snack on pork at least once a month, up from 52% in 2014.
• Consumers are eating more beef snacks on both a weekly and monthly basis. A third of consumers say they eat beef as a snack at least once a week, up from 28% in 2014.

“Consumers are eating more beef snacks on both a weekly and monthly basis. A third of consumers say they eat beef as a snack at least once a week, up from 28% in 2014. And two-thirds of consumers (67%) say they’re eating beef snacks at least once a month, compared to 61% in 2014.”

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