Menus without borders: The mashup paradox

In the dining out world there has been a change of seasons and it is becoming clear that the American diner wants, and will support a wider variety of foods from different cultures. In areas that saw fusion type restaurants succeed, they are now seeing that more differentiation is necessary to peak the interest of food goers. As more people travel or study and learn about other cultures and foods they want to have access to these types of dining options. So in turn more restaurants are willing to try different cuisines and have more unique offerings. However this leap of faith is sometimes a risky one, and often times diners may say they like different things, but they also want something that they can count on to fit into their palette.

Key Takeaways:

• American diners become more save and knowledgable of other cultures, and therefore they expect more offerings out of restaurants.
• Old fusion style restaurants no longer cut it when it comes to offering a unique menu with a unique experience.
• While different appears to be good, going too far out of from the norm can still be a risk for restaurants. Some have found that when there is a story accompanying the dish, diners are more eager.

“At a time when the White House is looking to build walls, restaurants across the country are opening up culinary borders.”

Read more: http://www.restaurant-hospitality.com/food-trends/menus-without-borders-mashup-paradox