Teen food spending hits new high

Spending for food has risen among teens to a level higher than clothing purchases for the first time in 2017. Many teens are living very busy lives and buying more on the run food items like from Starbucks and McDonalds. Although both offer healthy food choices the market has been focused on quantity of food rather than quality. Higher end food establishments take time to prepare foods and this of course may cut into the time teens spend doing other things in the 21st century.

Key Takeaways:

• Teenagers are spending more money than ever eating at restaurants such as McDonalds and Starbucks.
• Starbucks is the number one ranked brand among teens categorized as having average income.
• Teenagers continue to move away from full service restaurants, trending toward fast casual and fast food restaurants.

“Teen spending on food has hit a new high in Piper Jaffray’s twice-a-year survey of that age group, with limited-service brands like Starbucks and McDonald’s leading preferences, the investment banking firm said Monday.”

Read more: http://www.nrn.com/consumer-trends/teen-food-spending-hits-new-high