Iced coffee heats up

Iced Coffee sales are on the rise due to the warmer weather. Companies should be taking advantage of this rising trend. Customers enjoy having a variety of flavors and styles to choose from. Advertising that you use fresh brewed coffee is another great way to charge a little extra for the drinks. Todays demographic is looking for more fresh choices. Lots of profit can be made off of this new coffee trend and companies should be capitalizing on it.

Key Takeaways:

  • Specialty iced coffee is the new trend, and has lots of room for increased sales
  • 38% more customers are drinking iced coffee vs. 2 years ago, including blended and cold varieties
  • Allow customers to customize their iced coffee via varying sizes, types of sweeteners and lighteners, and add-ons

“Providing flavor variety is a must when it comes to iced coffee.”

Read more: http://www.foodservicedirector.com/sponsored-content/featured-content/articles/iced-coffee-heats

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