Are Restaurants Facing a Delivery Disconnect?

Restaurants are facing a dilemma as more and more people seek food by delivery. Researches have been looking into this and are figuring out how fast-serve restaurants can compete with delivery restaurants like Dominoes. One suggestions is that fast-serve restaurants need to work on their packaging. Also, restaurants need to stop focusing on their in store locations and instead put resources into experiences for the consumer that will be remembered and bring costumers back for a long time.

Key Takeaways:

• The way that people eat is changing. They are no longer cooking at home and home food delivery is becoming more common.
• Food delivery services are separating the food from the from the restaurant experience.
• Restaurants must find new ways to sell their brand and the experience of eating their food if they want to survive.

“No matter what happens, a quick-service brand’s identity is still best reflected in its restaurants.”

Read more: https://www.qsrmagazine.com/outside-insights/are-restaurants-facing-delivery-disconnect