Menu fatigue is a unique problem that restaurants face when their customers become bored with the choices that are offered. One way to fix this problem is to offer seasonal items and menu choices that are not always available. Seasonal items are a good opportunity for restaurateurs to test new items, and decide if those choices are worth keeping around. It is a minimal risk way of testing items and removing them from the menu if they do not sell well, and consider keeping them on the menu, if they sell very well.

Key Takeaways:

• For some, familiarity can be comforting, but for others, familiarity can be exhausting. When the same menu offerings day in and day out lead guests to search for options elsewhere, they may be suffering from “menu fatigue.”
• Seasonal menu items are the perfect way to try out your potential new addition with your customers. By labeling the item as seasonal, customers won’t be surprised if the item disappears in a few months after limited acceptance or success.
• Seasonal menu items give you the opportunity to make your new menu items fun. Ask customers for their feedback via in-restaurant comment cards and social media.

“Social media contests that pit one new menu item against the other are a great way to increase engagement on your social platforms as well as in the restaurant.”

https://www.qsrmagazine.com/outside-insights/how-avoid-menu-fatigue-your-restaurant