Published May 27, 2015

When Facing Trends, Stick to What Works

There is a lot of talk about what’s trending in food service. Trends change the business landscape, such as the push toward sustainability, transparency, healthy food, the expanded use of technology, social media marketing and more. Jumping on board the trend train can potentially make you more money, but don’t fix what’s not broken!

In this article from Nation’s Restaurant News, Jonathan Maze shares the story of how Dickey’s Barbecue Pit attempted to implement a healthy side to their menu with a variety of interesting salad selections, including a tofu meatball salad. Their customers weren’t interested.

Customers come to your business looking for a certain experience, and when you’ve got a good thing going there’s less pressure to conform to trends. Remember that it’s impossible to be everything to everyone, so pick and choose what works best for you and your patrons.

Read the full article here: Why restaurants should keep things simple