Published January 14, 2015
One of the big food trends for 2015 is a surge toward healthier food options. Boston Market is capitalizing on this trend with a menu featuring over 150 meals that contain 550 calories or less.
The menu includes both tried and true favorites as well as exotic and adventurous flavors. Their website also features tools to help their consumers make healthy choices, including a list of their 550 calorie meals, a nutrition calculator, and an allergen menu.
Read the full article here: Boston Market Offers Health Conscious Consumers More Than 150 Meals 550 Calories or Less to Help Keep New Year’s Resolutions
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Published January 14, 2015
Regulars are incredibly important to your restaurant business. You could have the hippest, craziest style and food choices to attract customers, but if you can’t keep them coming back your business will fail.
A survey found that between 60 to 75% of sales on average are attributed to regulars, so you need to do what you can to make sure your customers happy. Here are a few tips to help you show them that your restaurant is worth returning to.
First impressions mean a lot, so always greet your guests to ensure they feel welcome. This is especially important for regulars because if they’re recognized it strengthens the bond between them and your brand. If you can, get to know them by name and have a genuine conversation once in a while. Become part of their life.
Toss your regulars a freebie once in a while, like a drink or an appetizer, or maybe some memorabilia. Everyone loves getting free stuff. On that same note, send out discounts for birthdays or special events.
If you have a social media presence (and you should!), make a habit of interacting with customers on it and answer questions and concerns. Taking the time to do this can make a bigger impact than you might realize.
Maybe next time they’ll bring a couple friends!
Read the full article here: 6 Tips To Keep Your Regulars Happy
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Published January 14, 2015
Food prices are continuing to rise, especially protein sources like beef and pork. Finding a way to balance rising costs and reducing expenditures will be important in the new year, and there are some things you can do to prepare.
Changing up the menu can help. Remove more expensive items and take advantage of seasonal deals. Buy foods that don’t spoil quickly in bulk, and shop for quality seconds or different brands at other markets that may offer a discount.
For more tips, read the full article here: How to fight rising food costs before they hurt your business
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