Published January 20, 2015
If you want to make more money at your bar or restaurant, cross selling and upselling are effective strategies. Cross selling is when you suggest another item that pairs well with the item your customer is interested in, such as a side dish or particular beverage. Upselling is offering a higher quality version of your customer’s order, like a more expensive top shelf cabernet. Read on for some tips to help you make the most of these tactics.
Start by training your servers in these practices and emphasizing how important they are. They should speak in specifics rather than generalities while being enthusiastic about the options they’re selling. Just make sure they don’t go overboard and get pushy if the customer isn’t interested.
If a customer is unsure, they’re more likely to be susceptible to this selling strategy. If they ask for suggestions it’s the server’s time to shine! Have them focus on upselling more expensive menu items or offering great pairings.
Remember that upselling and cross selling are just strategies, not the end all be all. Helpfulness and a positive attitude is what keeps customers coming back!
Read the full article here: 10 Cross and Upselling Tactics That Work
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Published January 20, 2015
Innovations in technology are continuing to pop up everywhere, including the local water hole. A digital tracking and information system called iKeg is new on the market, and it could make bartending a little easier.
The iKeg is useful because it tells you how much beer is in the keg, allowing you to make smart purchasing decisions and increase efficiency. The system makes ordering a breeze, and the app links to social media so you can keep patrons updated on new brews.
Read the full article here: The iKeg Will Make Bartenders’ Jobs So Much Easier
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Published January 20, 2015
Many of us try to start the new year with a full steam ahead attitude, but without a solid business plan you’re far less likely to commit to your goals. These tips can help you write a plan to motivate your business ventures in 2015.
If you’re looking to get a business loan, ten to twenty pages is the typical length of a business plan. Before you start writing, do some market research. Stay organized, make sure your numbers and data correlate with your plan, and write it one section at a time.
Read the full article here: New Year’s resolution: Start the year with a great plan for your business
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Using Cross Selling and Upselling to your advantage
If you want to make more money at your bar or restaurant, cross selling and upselling are effective strategies. Cross selling is when you suggest another item that pairs well with the item your customer is interested in, such as a side dish or particular beverage. Upselling is offering a higher quality version of your customer’s order, like a more expensive top shelf cabernet. Read on for some tips to help you make the most of these tactics.
Start by training your servers in these practices and emphasizing how important they are. They should speak in specifics rather than generalities while being enthusiastic about the options they’re selling. Just make sure they don’t go overboard and get pushy if the customer isn’t interested.
If a customer is unsure, they’re more likely to be susceptible to this selling strategy. If they ask for suggestions it’s the server’s time to shine! Have them focus on upselling more expensive menu items or offering great pairings.
Remember that upselling and cross selling are just strategies, not the end all be all. Helpfulness and a positive attitude is what keeps customers coming back!
Read the full article here: 10 Cross and Upselling Tactics That Work
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