Published January 22, 2015
Technology is invading almost every aspect of our lives and businesses, and that’s especially true for food service, with an added emphasis on mobile marketing. If you don’t yet have an app for your business, you’re falling behind.
Church’s Chicken recently launched an app that’s packed with special features, and fans of the chain can download it for free. The app not only offers access to coupons and special offers, but also features a real-time feedback initiative that can help the company better cater to its customer base.
The app also has a menu display and a restaurant location finder, as well as the option to connect to its Facebook page for more social interaction opportunities.
Apps like this one add to the customer’s experience and keep your brand alive, giving them more incentive to return. People like to know their voices are being heard, so having a social media platform that allows this interaction is important and valuable.
Don’t be afraid to jump on the mobile application bandwagon. It’s only going to get bigger from here!
Read the full article here: Church’s Chicken Launches Free App for Fans
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Published January 22, 2015
There aren’t likely to be any huge changes in food service this year, but there are several things going on that are worth noting. Lower gas prices and higher food costs will basically cancel each other out, but an increase in technology usage, a movement toward transparency, and turf wars between similar competitors are things to look for.
Brand building in 2015 will rely on technology more than ever before with things like digital menus and mobile ordering and payment options. Transparency about the origin and quality of food will also increase, as will competition between restaurants and quick service like vending machines and food trucks.
Read the full article here: Brand Building in 2015
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Published January 22, 2015
When you’re young and find yourself in a managerial position, you may feel like the world is in the palm of your hand and the hard work is over. However, you still have a lot of experience to build up.
Remember you’re still part of a team, and not “all powerful.” You still have responsibilities, so don’t get lazy and continually pass them off to others. Respond to situations, don’t react to them, and be careful not to overestimate anything.
Read the full article here: Mistakes Young Managers Make
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Use your mobile app to connect with customers
Technology is invading almost every aspect of our lives and businesses, and that’s especially true for food service, with an added emphasis on mobile marketing. If you don’t yet have an app for your business, you’re falling behind.
Church’s Chicken recently launched an app that’s packed with special features, and fans of the chain can download it for free. The app not only offers access to coupons and special offers, but also features a real-time feedback initiative that can help the company better cater to its customer base.
The app also has a menu display and a restaurant location finder, as well as the option to connect to its Facebook page for more social interaction opportunities.
Apps like this one add to the customer’s experience and keep your brand alive, giving them more incentive to return. People like to know their voices are being heard, so having a social media platform that allows this interaction is important and valuable.
Don’t be afraid to jump on the mobile application bandwagon. It’s only going to get bigger from here!
Read the full article here: Church’s Chicken Launches Free App for Fans
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