Published February 19, 2015
Facebook has changed some of its policies, and that has some small businesses annoyed. You used to be able to promote your business by engaging with customers and encouraging them to like and follow your page, but now Facebook filters promotional posts and requires you to pay for ads, just like in paper media.
Marketing strategy has to change in order to effectively reach customers online. Having a good website is probably the most important marketing tool.
Read the full article here: Small businesses don’t ‘like’ the new Facebook
[sc:mbta]
Published February 19, 2015
Attracting investors requires hard work and dedication, though it’s a good time to try. Some private equity firms are interested in investing in restaurants, and companies like DineEquity could be on the hunt for acquisition candidates. This article from foodservice.com has some great tips on attracting investors to your brand.
First impressions are very important. Having a clear statement that’s both simple and memorable will get investors interested and wanting to learn more. Your tagline may be effective, but this statement should accurately describe your concept.
You should also have a working knowledge of your competition and your economic moat – your company’s competitive advantages and your ability to maintain them. An investor wants to know what you have that other similar businesses don’t. Play to your strengths, but also don’t be afraid to acknowledge competitor advantages too. Know what your place is in the competitive landscape, and play up your positive public perspective.
Read the full article here: How to Make Your Restaurant’s Brand Appealing to Investors
[sc:mbtc]
Published February 19, 2015
A panini grill could be one of the most versatile pieces of food equipment you have in your kitchen. Sandwich presses are great for making grilled sandwiches, but they can be used to cook a large number of dishes including omelets, hashbrowns, vegetables, meats, and even pizzas and kebabs!
Check out this article at the Back Burner for more ideas!
Read the full article here: You Make What With a Panini Grill?
[sc:mbta]
Comments closed