Published February 23, 2015
The December holiday season is over, but the party season is still in full swing! When the economy took a nose dive between 2009 and 2012, restaurants saw far fewer private parties and events, but numbers increased in 2013 and last year. It’s likely that restaurants will see even more parties this year.
This article at Restaurant News has the numbers and graphs that show increases in not only the number of events, but also the average price of an event and what people are spending at them.
Read the full article here: The Party In Full Swing For Restaurants
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Published February 23, 2015
Consumers have more adventurous palates these days. With a movement away from processed foods and a focus on farm fresh flavors, bitter vegetables such as cauliflower, Brussels sprouts, collards, and especially kale are trending strongly this year.
When including bitter tastes in menu items, the flavors of the meal need to balance out.
Read the full article here: A Bitter Victory
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Published February 23, 2015
March is right around the corner! Do you have your March marketing strategy planned yet? While many bars and restaurants do something big for St. Patrick’s Day with funky green beer or special Irish-themed menu items, there are all kinds of fun holidays and commemoration days to choose from that you can use to your marketing advantage.
This article at Restaurant News lists every special day in March you can imagine, including many most of us have never heard of. If your restaurant features pasta, how about advertising some specials for March 11th? That’s National “Eat Your Noodles” Day. Offer an out-of-this-world deal for March 20th – Alien Abduction Day. Treat your staff extra nice on the 6th for Employee Appreciation Day!
The article also features foods that have special days associated with them, as well as ideas for community involvement. No matter what kind of food service establishment you manage there’s bound to be a holiday in March you can feature in your marketing plan.
Read the full article here: Restaurant Marketing Ideas for March
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