Published February 26, 2015
Traditionally fast casual and quick service restaurants have relied on a number system and staff to deliver food from the kitchen to the customer’s table, but sometimes it takes a while to locate the customer, especially in large establishments. RFID technology allows the host to pinpoint exactly where the customer is, which speeds up the process significantly.
Read the full article here: QSRs, fast casuals provide table service with RFID technology
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Published February 26, 2015
To successfully market your brand, you have to know your customer. There are many marketing strategies that focus on this idea. This article at QSR Web focuses on using empathy to connect with your customers on a personal level by striving to understand their experience outside of your brand relationship.
Consumers want to build these brand relationships, and by empathizing with their experience you can better understand what drives them to certain brands, how to take negative feedback and turn it into a positive opportunity, and increase customer referrals.
A good way to develop this customer relationship is by creating an empathy map to help you understand how your customers see the world and what their place in it is. You can figure out what drives them to spend their money where they do, and see if your brand can alleviate any particular “pain points” in their lives.
Read the full article here: Understanding Empathy and Your Brand
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Published February 26, 2015
Roughly 8,000 restaurants report fires each year. Fires are incredibly destructive, and with open cooking flames, hot oils and cleaning chemicals common in restaurant kitchens, the danger is real. This article from FSR has some tips on how to prevent a catastrophic fire from starting in your restaurant, and how to deal with one if the unthinkable happens.
Read the full article here: Preventing and Recovering From Fires
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