Developing your brand online through a company website is important for every business, but engaging directly with your customers via social media is what promotes brand loyalty and spreads your company’s message. Positive reviews on websites like Yelp help bring in first timers. Replying to comments and engaging on these platforms is important.

This article of Dos and Don’ts featured at foodservice.com has some great advice for approaching guests online. Responding to every comment you receive will show others that you care about your customers and value their thoughts. Don’t focus on one specific form of social media – extend your presence on as many as you can.

Cultivating and promoting your restaurant online might seem like a lot of work, but it’s beneficial. Just remember to never, ever respond negatively to a customer. Always do your best to seek a solution to their problem, no matter what it is.

Read the full article here: The Do’s and Don’ts of Social Media Guest Interaction