Mother’s Day is coming up soon! Over a quarter of Americans are expected to dine out for the holiday, which makes Mother’s Day the perfect opportunity to offer special promotions and increase your restaurant’s profits.

This article from Restaurant News lists eight promotion ideas you can use ensure your brand is on the minds of mothers and their families this year.

Start by changing up the decor a little with some fresh flowers and pastel spring colors that reflect the season. Offering all moms a special gift (with your brand attached) is a great idea, and you could also feature a special Mother’s Day cocktail.

Another idea is to host a special brunch event, since Mother’s Day is known for that particular meal time. If you wanted to really do it up big, you could make it an annual event. Alternatively, have a prix fixe menu created and ready to make server larger crowds easier.

Read the full article here: 8 Promotion Ideas to Make Mother’s Day Profitable