Everyone knows the main benefit of giving to charity: that you’re able to help those less fortunate than you. But for restaurants, supporting charitable causes can have some surprising and effective marketing results as well. This post from Restaurant Marketing Blog explains some of the benefits that charitable giving can have for those in the restaurant industry, and what that can mean for business. Restaurants that give to charitable organizations that their patrons support can help enhance the perception of their restaurant, especially when donating to organizations that help fight hunger, poverty and disease, or support children’s causes. As the article suggests, a large majority of American consumers would support, recommend or favor a brand that’s involved in some kind of charitable giving over other brands that are not involved in such fundraising, giving more charitable restaurants an edge over their competition. Even if it’s done on a relatively small scale, donating to charity can help develop lasting relationships with your consumers and foster word of mouth recommendations. The article mentions a few national restaurant chains that are notable for their giving programs, as well as for the benefits their businesses have seen.

Read the full article here: Restaurants Embracing Cause Marketing & Social Fundraising