If you’ve ever sat down to a taco at Taco Bell and wish you had a margarita, or dreamed of sipping a cold brew while enjoying a burger at Burger King, all your alcohol-related hopes and dreams may soon be coming true. This post from Restaurant Hospitality details a new interest in included alcoholic beverages on the menus of QSR and fast-casual restaurants, and how this experiment may impact business for the better. As the article points out, adding adult beverage options can not only bring in a larger and potentially more well-off crowd, but it can help draw in customers later at night, and can even provide an opportunity for a sales-boosting happy hour where it might not have been offered before. Fast casual restaurants are more likely to benefit from the addition of a beverage program than QSRs, if only because they tend to have less corporate red tape to deal with in getting the program off the ground, but both categories could see a boost in sales from this new trend. Having a selection of alcoholic beverages may also help attract greater crowds of millennials, which can help business and engagement in a number of ways.

Read the full article here: Fast Casual Restaurants Get a Bump From Alcohol Service