With such a large amount of advertising dollars being spent on digital channels, and mobile in particular, it’s easy to assume that TV advertising might soon fall off the radar for quick-serve restaurant brands. The majority of younger key target audiences seem to be shifting their attentions elsewhere, so advertising dollars might as well make the shift, too, right? Not necessarily. This post from QSR Magazine delves into whether television is still a relevant channel for advertising, and came up with some surprising findings.

While millennials are watching less television than the same age group ever has before, TV is still the biggest forum for consuming video. And with a strategic social media element to an advertising campaign, television ads can still be a relevant and effective form of advertising. However, the article did make note that simply having ads on TV is not enough; the messages need to be clear, relevant to consumers, and tell a unique story from a branding point of view. A study referenced in the post found that messages that included some mention of convenience, value and taste (and preferably a combination of all of those things) seemed to have the most resonance and the biggest effect on sales revenue. For more insight into TV advertising, keep reading.

Read the full article here: TV Advertising Still Matters