Published October 8, 2015
Diners love the experience of eating outside, and they will bring their business to restaurants with open-air seating when the weather is nice. Research by the Simons Advisory group shows that investing $200,000 in outdoor spaces resulted in an average $500,000 sales increase. Customers like outdoor seating because it makes their dining experience more pleasurable, and the sight of happy customers on the sidewalk or patio can help drive more business to a restaurant during the warm part of the year. Restaurant owners can also incorporate design elements like fountains, gardens, and umbrella lighting to create an ambience that keeps customers coming back.
Read the full article here: How Outdoor Seating can Increase your Revenues by 30%
Link: http://www.qsrweb.com/blogs/how-outdoor-seating-can-increase-your-revenues-by-30/
Published October 8, 2015
New data shows that the Millenial generation, meaning people born between 1982 and 2000, is now the largest demographic group in the U.S. These 83.1 million Americans now represent the primary market that restaurants have to cater to if they want to build a successful present and future. While Millenials cut back on eating out during the recession, they have been coming out to restaurants in droves more recently.
Chains like Chipotle provide the model for what kind of restaurants Millenials gravitate to right now. The chain has a reputation for being fresh and healthy, which gives it an edge over traditional fast food chains that have been losing Millenial customers. The young generation also likes having access to electrical outlets while they dine, and love to share plates with friends. Friday’s took advantage of Millenial tastes with their endless appetizer promotion, which brought young people into the chain in record numbers.
While the data shows that Millenials are eating up fast-casual food now, it remains to be seen how loyal the generation will be when economic times turn tough. Economoic downturns seem to make Millenials stop going out to restaurants, which could make them a fickle source of revenue for the food service industry.
Read the full article here: Millenials are the New Meal Ticket for Restaurants
Link: http://www.dallasnews.com/business/restaurants-hotels/20150928-millennials-are-the-new-meal-tickets-for-restaurants.ece
Published October 8, 2015
Chicago’s Carnivale, known as one of the finest and most innovative restaurants in the Windy City, will soon host a rock-themed fashion show called “Fashionably Loud.” The show will feature fashions inspired by music legends like Tina Turner and Led Zeppelin. Tickets to the events also include an elegant brunch that includes sumptuous items like key lime French toast and Galician eggs Benedict. Carnivale hopes to recreate the success of its previous fashion event, the Valentine’s themed “50 Shades of Red.”
Read the full article here: Chicago’s Carnivale to Host Rock Fashion Show
Link:https://www.fsrmagazine.com/restaurant-experience/chicagos-carnivale-host-rock-themed-fashion-show
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