A study that compares the attitudes of Millenials with those of older consumers about marketing strategies has found that Millenials respond differently to marketing techniques than their elders do. The study found that members of the younger generation value eco-friendly options when they purchase food and are wry of text message-based marketing strategies. Online reviews proved to be essential for courting Millenial customers; the majority of Millenials rely on online reviews to determine where to take their business. Millennial consumers also use mobile devices to look for information more than older consumers do.
Read the full article here: New Study Sheds Light on Millenial Mindset
Link: http://restaurant-hospitality.com/consumer-trends/new-study-sheds-light-millennial-mindset
