Published December 11, 2015
In North America, sparkling wines like Champagne, Cava, and Prosecco are generally reserved for holidays and other celebrations. These bubbly delights are usually savored with oysters, hors-d’oeuvres, foie gras and other festive delicacies.
Despite these cherished holiday traditions, sommeliers are attempting to promote sparkling wine as a perfect beverage for more dressed-down occasions. In most of the world, sparkling wines are not reserved for the holidays, so there’s no reason that they should be in North America. Some novel pairings modern sommeliers suggest for sparkling wine are beef sliders, chili with cheddar cheese, and fish tacos. Since sparkling wine is light and bubbly, it pairs well with many foods that traditionally accompany beer.
If you want to expand the sparkling menu on your restaurant, it pays to have a variety. Prosecco is a good value, as are many domestic varieties from California do as well. Champagne is the classic, of course, but there are fascinating wines from other regions of France that are made with the same methods.
What’s most important is to sell the fun of sparkling wine to your customers. A meal paired with bubbly is a memorable one that will encourage repeat visits.
Read the full article here: Sparkling Sips for Celebrations
Published December 11, 2015
Taco Bell is unveiling an innovative new loyalty program for its customers called Taco Bell Explore, Season 1. The program breaks the mold of traditional loyalty programs that reward customers for spending money, instead offering rewards for using the Explore App and embodying Taco Bell’s “Living Mas” slogan in social media posts. The app will track specific words in posts that indicate that Taco Bell fans are “Living Mas,” and deliver a reward in the form of a digital puzzle piece. These pieces can be redeemed for prizes like free food or a tour of Taco Bell headquarters.
Read the full article here: Taco Bell Unveils Game-Focused Loyalty Program
Published December 11, 2015
The first corporate sponsor of the new National Women’s Hockey League is Dunkin’ Donuts. Dunkin’ will manage youth hockey clinics in the cities with NWHL teams as part of their sponsorship deal. The company has signed a couple NHWL stars to appear in advertisements, and the Dunkin’ Donuts logo will appear on all team jerseys and on signage behind each bench. The partnership with the NWHL is just the latest in Dunkin’ Donuts’ long history of sports sponsorships. The chain already sponsors several teams in the NHL.
Read the full article here: Dunkin’ Donuts First Corporate Sponsor of National Women’s Hockey League
Break Out the Bubbly Anytime
In North America, sparkling wines like Champagne, Cava, and Prosecco are generally reserved for holidays and other celebrations. These bubbly delights are usually savored with oysters, hors-d’oeuvres, foie gras and other festive delicacies.
Despite these cherished holiday traditions, sommeliers are attempting to promote sparkling wine as a perfect beverage for more dressed-down occasions. In most of the world, sparkling wines are not reserved for the holidays, so there’s no reason that they should be in North America. Some novel pairings modern sommeliers suggest for sparkling wine are beef sliders, chili with cheddar cheese, and fish tacos. Since sparkling wine is light and bubbly, it pairs well with many foods that traditionally accompany beer.
If you want to expand the sparkling menu on your restaurant, it pays to have a variety. Prosecco is a good value, as are many domestic varieties from California do as well. Champagne is the classic, of course, but there are fascinating wines from other regions of France that are made with the same methods.
What’s most important is to sell the fun of sparkling wine to your customers. A meal paired with bubbly is a memorable one that will encourage repeat visits.
Read the full article here: Sparkling Sips for Celebrations
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