Published December 21, 2015
All the current data about consumer restaurant preferences shows that business will continue to migrate towards healthier food option. McDonald’s is definitely pay attention to these trends, and is developing several strategies to adapt to them.
One intriguing concept that McDonald’s is testing out is the Corner Cafe brand. The company soft-launched this concept with one location in Sydney, Australia. This single location is a great space for McDonald’s to test out new, healthier meal options and see how they can adapt their quick service model to more upmarket fare.
The Corner Cafe’s menu is constantly changing as McDonald’s tests out new ideas. The cafe features fancier drinks than McDonald’s other brands, with baristas handcrafting coffee beverages and serving up craft sandwiches. The food options are reminiscent of Starbucks and other coffee chains that are seen as being slightly more upscale than McDonald’s, leaning heavily on sandwiches with fresh and healthy fillings.
McDonald’s is trying to future proof its business by creating the type of store quick service customers will want to visit decades from now. The Corner Cafe may represent McDonald’s prediction for what quick service will look like in 2025.
Read the full article here: Business Intelligence Spurs ‘Future Lab’ Innovation at McDonald’s Corner Cafe
Published December 21, 2015
Choosing ht right glassware for your restaurant may seem to pale in importance when compare to other aspects of running a restaurant, but that undersells its significance. Customers interact intimately with glassware, and the right glasses can have an unconscious positive influence on customers. Make sure your glassware fits with your restaurant’s atmosphere, whether that be refined and elegant or funky and hip. Quality glassware elevates drinks served in it, and is a powerful tool for establishing your restaurant’s brand.
Read the full article here: Glassware: Picking the Right Fit for Your Customers
Published December 21, 2015
The extra-busy holiday season can ramp up servers’ stress, so make sure not to make this time any harder on them than you need to. Remember that the person serving you food while you spend time with your family wishes they could be spending quality time with their loved ones, and be nice to them! Treat them with respect, and leave a nice tip. The crazy volume of holiday business can cause some delays in a restaurant, so don’t freak out if you spend a few extra minutes hanging out before food appears
Read the full article here: What We Wish Customers Knew When They Dine Out During the Holidays
McDonald’s Enters New Market with Corner Cafe
All the current data about consumer restaurant preferences shows that business will continue to migrate towards healthier food option. McDonald’s is definitely pay attention to these trends, and is developing several strategies to adapt to them.
One intriguing concept that McDonald’s is testing out is the Corner Cafe brand. The company soft-launched this concept with one location in Sydney, Australia. This single location is a great space for McDonald’s to test out new, healthier meal options and see how they can adapt their quick service model to more upmarket fare.
The Corner Cafe’s menu is constantly changing as McDonald’s tests out new ideas. The cafe features fancier drinks than McDonald’s other brands, with baristas handcrafting coffee beverages and serving up craft sandwiches. The food options are reminiscent of Starbucks and other coffee chains that are seen as being slightly more upscale than McDonald’s, leaning heavily on sandwiches with fresh and healthy fillings.
McDonald’s is trying to future proof its business by creating the type of store quick service customers will want to visit decades from now. The Corner Cafe may represent McDonald’s prediction for what quick service will look like in 2025.
Read the full article here: Business Intelligence Spurs ‘Future Lab’ Innovation at McDonald’s Corner Cafe
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