Published December 24, 2015
2015 was a year filled with many restaurant marketing campaigns that drew headlines and online clicks. Perhaps the most successful marketing coup of 2015 was Burger King’s offer to McDonald’s to create a “Peace Burger” that combined parts of the Whopper and the Big Mac. McDonald’s wasn’t interested, but Burger King ended up partnering with Denny’s Krystal, Giraffas and Wayback Burgers to produce a Peace Day Burger that was given out in Atlanta on Sept. 21.
The other ad campaigns that drew the most headlines stirred up at least a little bit of controversy. Carl’s Jr. continued its tradition of racy burger ads featuring scantily clad models, which generated some blowback but also a lot of interest in the chain. While Carl’s Jr. was being intentionally provocative, Starbucks probably thought no drama would be caused by their minimalist red holiday cup design. They were incredibly wrong, and the simple red cups became a symbol of the alleged “War on Christmas” for some evangelicals. The scandal, while undoubtedly annoying to the chain, earned them a ton of free publicity. All press is good press, after all.
Read the full article here: 5 Memorable Marketing Moments of 2015
Published December 24, 2015
Yum! Brands, the company behind KFC, Pizza Hut and Taco Bell, has been running a philanthropic program called World Hunger Relief since 2007. The company announced that this program has raised $640 million to feed needy global citizens since its inception. Yum! also recently created a sister program called the Feed the World Ambassador Program that funds infrastructure improvements at schools where students receive food aid from World Hunger Relief. WHR is the largest private sector contributor to the UN’s World Food Programme.
Read the full article here: Yum! Raised $640 Million for World Hunger Relief
Published December 24, 2015
Although Christmas is a holiday traditionally spent at home, many Americans will have reasons to leave the house to eat this December 25th. Of course, those who don’t celebrate Christmas will appreciate having restaurant options open on the holiday, and even many of those who do celebrate Christmas won’t feel like cooking after opening presents. Restaurant News has done all of these people a great service by listing all the restaurant chains in america that will be open this Christmas.
Read the full article here: Restaurant Chains Open for Christmas 2015
The 5 Most Notorious Marketing Campaigns of 2015
2015 was a year filled with many restaurant marketing campaigns that drew headlines and online clicks. Perhaps the most successful marketing coup of 2015 was Burger King’s offer to McDonald’s to create a “Peace Burger” that combined parts of the Whopper and the Big Mac. McDonald’s wasn’t interested, but Burger King ended up partnering with Denny’s Krystal, Giraffas and Wayback Burgers to produce a Peace Day Burger that was given out in Atlanta on Sept. 21.
The other ad campaigns that drew the most headlines stirred up at least a little bit of controversy. Carl’s Jr. continued its tradition of racy burger ads featuring scantily clad models, which generated some blowback but also a lot of interest in the chain. While Carl’s Jr. was being intentionally provocative, Starbucks probably thought no drama would be caused by their minimalist red holiday cup design. They were incredibly wrong, and the simple red cups became a symbol of the alleged “War on Christmas” for some evangelicals. The scandal, while undoubtedly annoying to the chain, earned them a ton of free publicity. All press is good press, after all.
Read the full article here: 5 Memorable Marketing Moments of 2015
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